diff --git a/app/src/main/java/org/mozilla/fenix/home/HomeFragment.kt b/app/src/main/java/org/mozilla/fenix/home/HomeFragment.kt
index d05cb28cc..026cc09e0 100644
--- a/app/src/main/java/org/mozilla/fenix/home/HomeFragment.kt
+++ b/app/src/main/java/org/mozilla/fenix/home/HomeFragment.kt
@@ -417,7 +417,14 @@ class HomeFragment : Fragment() {
             frecencyConfig = FrecencyThresholdOption.SKIP_ONE_TIME_PAGES,
             providerConfig = TopSitesProviderConfig(
                 showProviderTopSites = settings.showContileFeature,
-                maxThreshold = TOP_SITES_PROVIDER_MAX_THRESHOLD
+                maxThreshold = TOP_SITES_PROVIDER_MAX_THRESHOLD,
+                providerFilter = { topSite ->
+                    when (store.state.search.selectedOrDefaultSearchEngine?.name) {
+                        AMAZON_SEARCH_ENGINE_NAME -> topSite.title != AMAZON_SPONSORED_TITLE
+                        EBAY_SPONSORED_TITLE -> topSite.title != EBAY_SPONSORED_TITLE
+                        else -> true
+                    }
+                }
             )
         )
     }
@@ -487,6 +494,7 @@ class HomeFragment : Fragment() {
         HomeScreen.homeScreenViewCount.add()
 
         observeSearchEngineChanges()
+        observeSearchEngineNameChanges()
         createHomeMenu(requireContext(), WeakReference(binding.menuButton))
         createTabCounterMenu()
 
@@ -570,6 +578,27 @@ class HomeFragment : Fragment() {
         }
     }
 
+    /**
+     * Method used to listen to search engine name changes and trigger a top sites update accordingly
+     */
+    private fun observeSearchEngineNameChanges() {
+        consumeFlow(store) { flow ->
+            flow.map { state ->
+                when (state.search.selectedOrDefaultSearchEngine?.name) {
+                    AMAZON_SEARCH_ENGINE_NAME -> AMAZON_SPONSORED_TITLE
+                    EBAY_SPONSORED_TITLE -> EBAY_SPONSORED_TITLE
+                    else -> null
+                }
+            }
+                .ifChanged()
+                .collect {
+                    topSitesFeature.withFeature {
+                        it.storage.notifyObservers { onStorageUpdated() }
+                    }
+                }
+        }
+    }
+
     private fun createTabCounterMenu() {
         val browsingModeManager = (activity as HomeActivity).browsingModeManager
         val mode = browsingModeManager.mode
@@ -1084,6 +1113,11 @@ class HomeFragment : Fragment() {
         private const val CFR_WIDTH_DIVIDER = 1.7
         private const val CFR_Y_OFFSET = -20
 
+        // Sponsored top sites titles and search engine names used for filtering
+        const val AMAZON_SPONSORED_TITLE = "Amazon"
+        const val AMAZON_SEARCH_ENGINE_NAME = "Amazon.com"
+        const val EBAY_SPONSORED_TITLE = "eBay"
+
         // Elevation for undo toasts
         internal const val TOAST_ELEVATION = 80f
     }
diff --git a/app/src/test/java/org/mozilla/fenix/home/HomeFragmentTest.kt b/app/src/test/java/org/mozilla/fenix/home/HomeFragmentTest.kt
index c98413866..81de0e4f0 100644
--- a/app/src/test/java/org/mozilla/fenix/home/HomeFragmentTest.kt
+++ b/app/src/test/java/org/mozilla/fenix/home/HomeFragmentTest.kt
@@ -7,28 +7,39 @@ package org.mozilla.fenix.home
 import android.content.Context
 import io.mockk.every
 import io.mockk.mockk
+import io.mockk.mockkStatic
 import io.mockk.spyk
 import io.mockk.verify
 import mozilla.components.browser.menu.view.MenuButton
+import mozilla.components.browser.state.state.SearchState
+import mozilla.components.browser.state.state.selectedOrDefaultSearchEngine
+import mozilla.components.feature.top.sites.TopSite
 import org.junit.Assert.assertEquals
+import org.junit.Assert.assertFalse
 import org.junit.Assert.assertNotNull
+import org.junit.Assert.assertTrue
 import org.junit.Before
 import org.junit.Test
 import org.mozilla.fenix.FenixApplication
+import org.mozilla.fenix.components.Core
 import org.mozilla.fenix.ext.application
 import org.mozilla.fenix.ext.components
+import org.mozilla.fenix.home.HomeFragment.Companion.AMAZON_SPONSORED_TITLE
+import org.mozilla.fenix.home.HomeFragment.Companion.EBAY_SPONSORED_TITLE
 import org.mozilla.fenix.utils.Settings
 
 class HomeFragmentTest {
 
     private lateinit var settings: Settings
     private lateinit var context: Context
+    private lateinit var core: Core
     private lateinit var homeFragment: HomeFragment
 
     @Before
     fun setup() {
         settings = mockk(relaxed = true)
         context = mockk(relaxed = true)
+        core = mockk(relaxed = true)
 
         val fenixApplication: FenixApplication = mockk(relaxed = true)
 
@@ -37,6 +48,7 @@ class HomeFragmentTest {
         every { context.application } returns fenixApplication
         every { homeFragment.context } answers { context }
         every { context.components.settings } answers { settings }
+        every { context.components.core } answers { core }
     }
 
     @Test
@@ -58,6 +70,31 @@ class HomeFragmentTest {
         assertEquals(topSitesMaxLimit, topSitesConfig.totalSites)
     }
 
+    @Test
+    fun `GIVEN the selected search engine is set to eBay WHEN getTopSitesConfig is called THEN providerFilter filters the eBay provided top sites`() {
+        mockkStatic("mozilla.components.browser.state.state.SearchStateKt")
+        every { core.store } returns mockk() {
+            every { state } returns mockk() {
+                every { search } returns mockk()
+            }
+        }
+        every { any<SearchState>().selectedOrDefaultSearchEngine } returns mockk {
+            every { name } returns EBAY_SPONSORED_TITLE
+        }
+        val eBayTopSite = TopSite.Provided(1L, EBAY_SPONSORED_TITLE, "eBay.com", "", "", "", 0L)
+        val amazonTopSite = TopSite.Provided(2L, AMAZON_SPONSORED_TITLE, "Amazon.com", "", "", "", 0L)
+        val firefoxTopSite = TopSite.Provided(3L, "Firefox", "mozilla.org", "", "", "", 0L)
+        val providedTopSites = listOf(eBayTopSite, amazonTopSite, firefoxTopSite)
+
+        val topSitesConfig = homeFragment.getTopSitesConfig()
+
+        val filteredProvidedSites = providedTopSites.filter {
+            topSitesConfig.providerConfig?.providerFilter?.invoke(it) ?: true
+        }
+        assertTrue(filteredProvidedSites.containsAll(listOf(amazonTopSite, firefoxTopSite)))
+        assertFalse(filteredProvidedSites.contains(eBayTopSite))
+    }
+
     @Test
     fun `WHEN configuration changed menu is dismissed`() {
         val menuButton: MenuButton = mockk(relaxed = true)