diff --git a/.gitignore b/.gitignore
index 4dc892335..a5bf52c00 100644
--- a/.gitignore
+++ b/.gitignore
@@ -73,3 +73,7 @@ gen-external-apklibs
 
 # macOS
 .DS_Store
+
+# Token files
+.leanplum_token
+.adjust_token
diff --git a/app/build.gradle b/app/build.gradle
index 05235e75d..afafd95b3 100644
--- a/app/build.gradle
+++ b/app/build.gradle
@@ -181,12 +181,12 @@ android.applicationVariants.all { variant ->
     def buildDate = Config.generateBuildDate()
     buildConfigField 'String', 'BUILD_DATE', '"' + buildDate + '"'
 
-// -------------------------------------------------------------------------------------------------
-// Adjust: Read token from locale file if it exists (Only release builds)
-// -------------------------------------------------------------------------------------------------
-
     def variantName = variant.getName()
 
+// -------------------------------------------------------------------------------------------------
+// Adjust: Read token from local file if it exists (Only release builds)
+// -------------------------------------------------------------------------------------------------
+
     print("Adjust token: ")
 
     if (variantName.contains("Release")) {
@@ -202,6 +202,25 @@ android.applicationVariants.all { variant ->
         buildConfigField 'String', 'ADJUST_TOKEN', 'null'
         println("--")
     }
+
+// -------------------------------------------------------------------------------------------------
+// Leanplum: Read token from local file if it exists
+// -------------------------------------------------------------------------------------------------
+
+    print("Leanplum token: ")
+
+    try {
+        def parts = new File("${rootDir}/.leanplum_token").text.trim().split(":")
+        def id = parts[0]
+        def key = parts[1]
+        buildConfigField 'String', 'LEANPLUM_ID', '"' + id + '"'
+        buildConfigField 'String', 'LEANPLUM_TOKEN', '"' + key + '"'
+        println "(Added from .leanplum_token file)"
+    } catch (FileNotFoundException ignored) {
+        buildConfigField 'String', 'LEANPLUM_ID', 'null'
+        buildConfigField 'String', 'LEANPLUM_TOKEN', 'null'
+        println("X_X")
+    }
 }
 
 androidExtensions {
@@ -224,6 +243,8 @@ dependencies {
 
     implementation Deps.sentry
 
+    implementation Deps.leanplum
+
     implementation Deps.mozilla_concept_engine
     implementation Deps.mozilla_concept_storage
     implementation Deps.mozilla_concept_toolbar
diff --git a/app/src/main/java/org/mozilla/fenix/FenixApplication.kt b/app/src/main/java/org/mozilla/fenix/FenixApplication.kt
index 27b92b9e1..868f5f2d1 100644
--- a/app/src/main/java/org/mozilla/fenix/FenixApplication.kt
+++ b/app/src/main/java/org/mozilla/fenix/FenixApplication.kt
@@ -21,6 +21,7 @@ import mozilla.components.support.base.log.logger.Logger
 import mozilla.components.support.base.log.sink.AndroidLogSink
 import mozilla.components.support.rustlog.RustLog
 import org.mozilla.fenix.AdjustHelper.setupAdjustIfNeeded
+import org.mozilla.fenix.LeanplumHelper.setupLeanplumIfNeeded
 import org.mozilla.fenix.components.Components
 import java.io.File
 
@@ -49,6 +50,7 @@ open class FenixApplication : Application() {
         setupGlean(this)
         loadExperiments()
         setupAdjustIfNeeded(this)
+        setupLeanplumIfNeeded(this)
     }
 
     protected open fun setupLeakCanary() {
diff --git a/app/src/main/java/org/mozilla/fenix/LeanplumHelper.kt b/app/src/main/java/org/mozilla/fenix/LeanplumHelper.kt
new file mode 100644
index 000000000..8a0201fcc
--- /dev/null
+++ b/app/src/main/java/org/mozilla/fenix/LeanplumHelper.kt
@@ -0,0 +1,19 @@
+/* This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at http://mozilla.org/MPL/2.0/. */
+
+package org.mozilla.fenix
+
+import com.leanplum.Leanplum
+import com.leanplum.LeanplumActivityHelper
+import com.leanplum.annotations.Parser
+
+object LeanplumHelper {
+    fun setupLeanplumIfNeeded(application: FenixApplication) {
+        Leanplum.setApplicationContext(application)
+        Parser.parseVariables(application)
+        LeanplumActivityHelper.enableLifecycleCallbacks(application)
+        Leanplum.setAppIdForProductionMode(BuildConfig.LEANPLUM_ID, BuildConfig.LEANPLUM_TOKEN)
+        Leanplum.start(application)
+    }
+}
diff --git a/build.gradle b/build.gradle
index f2700190f..d6ea61e5e 100644
--- a/build.gradle
+++ b/build.gradle
@@ -30,6 +30,9 @@ allprojects {
         maven {
             url "https://maven.mozilla.org/maven2"
         }
+        maven {
+            url "https://repo.leanplum.com/"
+        }
         jcenter()
     }
 }
diff --git a/buildSrc/src/main/java/Dependencies.kt b/buildSrc/src/main/java/Dependencies.kt
index 673488369..04b357428 100644
--- a/buildSrc/src/main/java/Dependencies.kt
+++ b/buildSrc/src/main/java/Dependencies.kt
@@ -11,6 +11,7 @@ private object Versions {
     const val anko = "0.10.8"
     const val sentry = "1.7.10"
     const val leakcanary = "1.6.3"
+    const val leanplum = "4.3.1"
 
     const val androidx_appcompat = "1.1.0-alpha02"
     const val androidx_constraint_layout = "2.0.0-alpha2"
@@ -110,6 +111,8 @@ object Deps {
     const val leakcanary = "com.squareup.leakcanary:leakcanary-android:${Versions.leakcanary}"
     const val leakcanary_noop = "com.squareup.leakcanary:leakcanary-android-no-op:${Versions.leakcanary}"
 
+    const val leanplum = "com.leanplum:leanplum-core:${Versions.leanplum}"
+
     const val tools_test_runner = "com.android.support.test:runner:${Versions.test_tools}"
     const val tools_espresso_core = "com.android.support.test.espresso:espresso-core:${Versions.espresso_core}"